About Us - We Are Subaru
TECHNOLOGY AND INNOVATION DEFINE THE SUBARU BRAND.
From Subaru cars to our engines, pumps and generators, you’ll find exceptional reliability, durability and performance with service and support that’s second to none.
Our commitment to providing advanced solutions and unparalleled customer support has been consistent from the days, when we marketed our products under the Wisconsin Robin name, to today, when Subaru Industrial Power Products leads the industry.
Our products have been sold worldwide for nearly half a century. We are backed by a network of more than 7,000 dealers in North America, so the expertise and performance of Subaru is never far from your worksite or home.
FUJI HEAVY INDUSTRIES
Our parent company, Fuji Heavy Industries (FHI), is a multibillion-dollar corporation with three major divisions: Automobile, Aerospace and Industrial Products. Fuji’s hallmarks are advanced engineering, deep technical expertise and state-of-the-art robotic manufacturing, and they’re shared proactively between divisions so we all stay on the cutting edge.
Subaru produces more than a million engines annually for industrial, construction, agricultural and recreation applications, and our industry leadership is well established. We launched the first chain-driven overhead cam engine in the United States and continued to shape the power-products market with the first-ever three-year warranty and the first fully robotic assembly process. We’ve continued to break new ground with the industry’s first and only five-year warranty.
TECHNOLOGICALLY ADVANCED POWER PRODUCTS
Our industry-leading engines quietly and efficiently power the best generators and pumps on the market, as well. Get 2,900 to 13,000 watts of clean, reliable power from our rugged lines of portable industrial and inverter generators, which we tailor for use by professional contractors, homeowners and recreational enthusiasts. With our full line of construction pumps, including centrifugal, semi-trash, trash and diaphragm models, you’ll be able to take on nearly any dewatering project, big or small.