History – The Subaru Story
The innovation that led Fuji to succeed in aerospace turned to land transportation when the first car was manufactured: the Subaru 1500.
Having successfully manufactured engines for four decades, Fuji established a new division focused on general-purpose, air-cooled gasoline engines. The division was named Robin.
Subaru Industrial Power Products is the first to introduce chain-driven overhead cam technology in small, air-cooled engines in the United States with the EX Series.
Subaru Industrial Power Products becomes the first manufacturer to use electronic fuel injection technology in mass-produced V-twin industrial engines with the introduction of the EH72 FI V-Twin Engine.
Robin America changed its name to Subaru Industrial Power Products to better reflect the technology and innovation of the overall company that’s incorporated in every product.
Subaru Industrial Power Products introduces the industry’s first and only 5-year warranty.