History – The Subaru Story


The industry-leading technology found in our engines, generators and pumps can be attributed to decades of advanced engineering that started with our parent company, Fuji Heavy Industries, in 1917.


Fuji Heavy Industries begins with an aerospace focus at Nakajima Aircraft Laboratory in Japan. It grew into one of the largest aircraft manufacturers of its time in the Pacific Region and manufactured Japan’s first jet engine, the J0-1.



The innovation that led Fuji to succeed in aerospace turned to land transportation when the first car was manufactured: the Subaru 1500.


Robin Logo

Having successfully manufactured engines for four decades, Fuji established a new division focused on general-purpose, air-cooled gasoline engines. The division was named Robin.


Robin engines expanded to North America.


Subaru EX Series OHC Engines

Subaru Industrial Power Products is the first to introduce chain-driven overhead cam technology in small, air-cooled engines in the United States with the EX Series.


Subaru V-Twin Fuel Injected Small Engine

Subaru Industrial Power Products becomes the first manufacturer to use electronic fuel injection technology in mass-produced V-twin industrial engines with the introduction of the EH72 FI V-Twin Engine.


Subaru New FacilitySubaru opens a new U.S. corporate headquarters facility in Lake Zurich, Illinois, that triples the office and warehouse space of the previous location.



Robin America changed its name to Subaru Industrial Power Products to better reflect the technology and innovation of the overall company that’s incorporated in every product.



Subaru Industrial Power Products introduces the industry’s first and only 5-year warranty.


Subaru Industrial Power Products is the fourth leading engine manufacturer in the world, producing more than 1 million engines annually.